BrickRecruiter Since 2001
the smart solution for Brick jobs

Marketing Operations & Analytics Manager

Company: Vonage Holdings Corp.
Location: Holmdel
Posted on: November 22, 2022

Job Description:

Vonage Marketing Mission

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage's products and services can meet the needs of our current and future customers.

Why this role matters

A critical member of Vonage's marketing team, the Marketing Operations & Analytics Manager is responsible for marketing analytics and reporting. In this role, you will analyze marketing data to help marketing teams understand the effectiveness of overall marketing and individual campaigns, and will deliver insights/actions for improvement. You will focus on systems, standards, and processes used to analyze and report on marketing performance and business KPIs. You will implement standard reporting to measure the productivity and effectiveness of programs. As a collaborator with a proven ability to work effectively and earn trust in a fast-paced, high-pressure entrepreneurial environment, you'll work closely with cross-functional marketing teams, BI/analytics, and finance teams.


What you'll do

* Design, help build, and maintain automated reporting, dashboards, and analyses to enable our team to leverage marketing reports and insights.
* Own the process of managing the operations that govern all marketing data and how it is captured for reporting. This includes dashboards; and optimizing analytics for each stage of the marketing funnel, to deliver clear views of marketing metrics by segment and channel
* Ensure proper attribution for marketing leads (first touch) and work to reallocate lead source as needed.
* Define and manage marketing analytics that will measure all aspects of the marketing lead generation engine - e.g. full funnel view, campaign effectiveness, SLAs with sales and sales operations, overall business performance, database hygiene, and more
* Organize and guide key marketing stakeholders to forecast campaign performance in accordance with budget in order to accurately forecast marketing's ARR contribution to the performance and inform Marketing's funnel, pipeline and ARR targets
* Partner with stakeholder groups across marketing and sales to share insights and data.
* Create training (in-person/on-demand) and documentation materials to enable the usage of reports.
* Analyze program results, lead to opportunity & deal conversion rates, cost per acquisition, ROI, and make best practice recommendations

What you'll bring

* An in-depth reporting and data background to unlock insights of marketing performance across programs, strategies, and datasets
* Strong analytical and problem-solving skills
* Demonstrated success using first touch, last touch and/or linear attribution models to understand user behavior, lower acquisition costs, improve goal conversion, and optimize marketing performance across a variety of outbound and inbound programs
* Self-motivated, results-driven, and able to thrive in fast-paced environments managing multiple initiatives
* Scripting Skills: Strong skillset in SQL querying languages preferred but not required

What's required for application

* Experience using BI and data visualization tools (Such as: Tableau, Fivetran, ELT, Salesforce, Pardot, Adobe Analytic )
* Expert proficiency in Excel or Google Sheets
* Experience with leading analytics, reporting, testing

What's in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Keywords: Vonage Holdings Corp., Brick , Marketing Operations & Analytics Manager, Executive , Holmdel, New Jersey

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest New Jersey jobs by following @recnetNJ on Twitter!

Brick RSS job feeds