Principal Technical Product Marketing Manager, Product-Led Growth
Posted on: November 25, 2022
We are Emerging Technologies and Incubations (ET&I) at Cisco.
We are chartered to build the next new business for Cisco, to take
Cisco into new markets, especially towards new personas - both
buyer and user. And like building a startup from the ground up,
it's all about having an entrepreneurial mindset - taking an idea
from a crazy thought to a product that solves a critical need to an
experience that delights users and customers. It's about innovation
- from 12 months out to 5 years in the future. Wearing multiple
hats. Failing and learning fast. About challenging assumptions and
finding new ways of solving problems. Driving form from ambiguity.
About creativity. We are looking for entrepreneurs. Thinkers.
Designers. Marketers. Product Led Growth experts. Business
Development, SDRs, Customer Success. Product Managers, SWEs, SREs.
Data Scientists and ML engineers. Yes, we are building the next set
of startups with the support of a trusted name like Cisco. Where
else will you get to do this? We are Cisco ET&I. We run bold,
we run agile, and we run ambitious. Come create with us.
As a Principal Technical Product Marketing Manager, you will drive
all aspects of technical marketing for SaaS Security, Connectivity,
and Observability products for microservices running in Kubernetes.
Building technical content such as website content and use case
messaging, in-product messaging for technical user personas like
app developers, DevOps, Cloud Platform Engineers, as well as
messaging and positioning for buyer personas. You will be
responsible to build actionable, bite-sized, and compelling content
for developer and other technical audiences like DevOps, SecOps,
and C-Level Executives based on the messaging. The content will
vary based on user profile, use case, user journey stage (learn,
try, buy). It will vary from thought leadership material by working
with external agencies and research firms, to whitepapers,
technical demos, customer testimonials, sample code, videos,
technical blogs, e-books, professional digital content for
campaigns, social and web copy, and sales enablement material for
technical end-users and C-level personas.
What we're looking for:
- 6+ years of B2B SaaS technical product marketing
- Ability to synthesize product differentiators to build suitable
messaging in end user's tone, and gain alignment on messaging and
positioning with all stakeholders.
- Opinionated, data-obsessed, self-starters, and creative
copywriter with a flair to simplify and yet retain the authenticity
and essence of the product differentiators.
- Familiarity with product-led growth, digital marketing and
lifecycle campaign methodology
- Experience building innovative digital content for social
media, content for website, content for lifecycle campaigns.
- Prior experience with technical products for developers,
DevOps, or IT security admins
- Acute understanding of content KPIs and what content would
resonate with each audience type
- UX copyediting, including desktop, mobile, and web User
experience research, such as competitive analyses, direct customer
- Ability to draft technical blogs
- Prior experience doing sales and partner enablement with
accurate and usable content
- Prior experience in building content and marketing to
developers, devops, SecOps, and Cloud Platform Engineers.
Responsibilities will include:
- Building messaging, positioning, and doing persona
- Building content strategy and building content quickly and
effectively for all form factors, all digital channels, and for
sales and partners.
- Content strategy and execution responsibilities for developer
products involving technologies such as Kubernetes, API Security,
Application Security, AI/ML at the edge, Serverless, and so
- Creating reports for key stakeholders
Who you are:
- Bachelor's degree required; MBA preferred. Bachelor's or
master's degree in Marketing/Journalism with experience in B2B
technology product for developers or Engineering/Technology
background in CS or equivalent.
- You love building technical marketing content of all kinds,
digital, web, social, thought leadership, and technical product
marketing and messaging.
- Minimum 10 years' experience in the tech industry at a senior
level in product marketing, product management, strategy, or
- Excellent communications and presentation abilities
- Strategic, critical but creative problem solver with strong
technical and business sense
- Ability to lead, build and work within cross-functional team
- Deep understanding of software, networking, collab, security,
cloud, and virtualization business models and corporate marketing
- Familiarity with new software technology and incubation
We Are Cisco
#WeAreCisco, where each person is unique, but we bring our talents
to work as a team and make a difference. Here's how we do it.
We embrace digital, and help our customers implement change in
their digital businesses. Some may think we're "old" (30 years
strong!) and only about hardware, but we're also a software
company. And a security company. An AI/Machine Learning company. We
even invented an intuitive network that adapts, predicts, learns
and protects. No other company can do what we do - you can't put us
in a box!
But "Digital Transformation" is an empty buzz phrase without a
culture that allows for innovation, creativity, and yes, even
failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, we
give our egos a break and we give of ourselves (because giving back
is built into our DNA.) We take accountability, we take bold steps,
and we take difference to heart. Because without diversity of
thought and a commitment to equality for all, there is no moving
So, you have colorful hair? Don't care. Tattoos? Show off your ink.
Like polka dots? That's cool.
Cisco COVID-19 Vaccination Requirements
The health and safety of Cisco's employees, customers, and partners
is a top priority. Our goal is to protect and mitigate the spread
of COVID-19 infection for strong business resiliency during the
pandemic. Therefore, Cisco may require new hires to be fully
vaccinated against COVID-19 if the role requires business-related
travel, meeting with customers/partners (including visiting
third-party sites on behalf of Cisco), attending trade events, and
Cisco office entry, unless otherwise prohibited by applicable law,
and in countries where COVID-19 vaccination is legally required.
The company will consider legally required
accommodations/exceptions for medical, religious, and other reasons
as per the requirements of the role and in accordance with
applicable law. Additional information will be provided to
candidates about the requirements and accommodation process at the
offer time based on region.
Keywords: Cisco, Brick , Principal Technical Product Marketing Manager, Product-Led Growth, Executive , Holmdel, New Jersey
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